Apple Music has added singer-rapper 4batz to its Up Next program, which promotes emerging artists. 4batz, also known as Neko Bennett, gained fame with a standout performance on the series From the Block, blending ’90s R&B influences with personal lyrics about growing up in Dallas. His viral success led to endorsements from artists like SZA, Timbaland, and Drake, who collaborated with him on a remix.
In the past three months, 4batz’s streams on Apple Music have quadrupled worldwide, and he’s seen significant growth on major playlists. An exclusive Up Next short film features 4batz reflecting on his Dallas upbringing and musical journey.
