Jennifer Hudson, has joined forces with Stand Up to Cancer campaign for their latest campaign, entitled: “Two Worlds. One Dream”. Debuting in July, the public service announcement, which will appear in 4 print, digital, radio, and broadcast media, highlights the incredible work being done by today’s leading cancer researchers and stresses the importance of supporting innovative research.
The campaign charges everyone—from doctors and scientists to artists to patients and survivors—to unite in the fight against the collection of diseases known as cancer, which takes the lives of nearly 1,600 Americans every day.
“I, like many others, have friends and loved ones who have been affected by cancer,” said the Oscar winner. “I’m proud to join Genentech and Stand Up to Cancer on this PSA campaign, which showcases cancer researchers as the rock stars they really are and highlights the importance of supporting their vital work.”
Stand Up to Cancer raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. The program of the EIF, a 501 charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease.
“We are so grateful to have Jennifer Hudson and Genentech for their invaluable support. This PSA champion’s collaboration, which is a cornerstone of SU2C, to inspire the public to realize their role in supporting scientific research that has the ability to transform lives,” stated co-founder, Lisa Paulsen.
Founded more than 35 years ago, Genentech is a leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious or life-threatening medical conditions.
“Stand Up To Cancer brings together some of the best and brightest minds in cancer research to collaborate in the fight against this terrible disease,’’ said Geoff Teeter, Vice President of Corporate Relations at Genentech. ‘’We are excited to partner with Jennifer Hudson and SU2C on this campaign, and share the belief that progress happens faster when we work together.’’
On September 5, Stand Up to Cancer will host their fourth live and commercial-free television special featuring performances and interviews with several prominent faces in the entertainment industry.
The special will air live from the Dolby Theatre in Los Angeles at 8 p.m. EST on ABC, CBS, FOX, NBC, and 26 other networks.
