A natural talent, Charm has left audiences in awe of her creative genius for as long as she could remember. After sharing her energy with many of the biggest names in music, she is taking centerstage.
You made a great name for yourself as a choreographer, what inspired your transition to making music?
To be honest, I have always had a love for music. It started when I was younger. I always tell the story of the pivotal moment when I knew I wanted to put out my own music along with everything else I was doing, was when I choreographed Kendrick Lamar’s Grammy performance because I also danced with him on stage. That moment for me was the start of the transition, knowing that I could actually perform and be on stage.
You killed it with the drum. People around the world are always going to remember you from that performance.
I was banging that drum, okay (laughing).
It was arguably the best performance of the night.
Thank you! People still talk about it now. It was definitely a special moment in my career. It’s when I made the choice to pursue music.
It was a remarkable performance. You have been performing since the age of three, in what ways has those experience prepared you to take centerstage as a recording artist?
I feel like I have been devoted to my craft my entire life in the sense of the art of performing and using the sound of my voice. I feel like my life has prepared me for where I am now which is why I’m super excited about pushing my music now.
Your new single “Westside” has been well-received. How important was it for you to pay homage to your community?
It was literally everything to me. It was so important to me. It is almost like an ode to where I’m fun because where I’m from has inspired me so much in my career and who I am in general. I thought it was only right to put on for my city, put on for the Westcoast. Not even just L.A., but the Westcoast in general.
Sonically, it definitely has that Westcoast influence. It’s so reminiscent of Boyz N the Hood back in the day.
I love that! I love that reference. I’m glad.
As far as your recording process, is there anything you look for in regards to instrumentation when selecting beats?
To be honest, I love big sounds, big music. Naturally, I gravitate towards music that makes me want to bop and dance to it because that’s just in me. I would never shy away from that. I am looking for emotion. I want to feel the emotion the producer put into the track so I look for those big-sounding beats.
Your image is incredible, yet so relatable. It seems like someone could go on Crenshaw and run into you right around the corner. The industry is known to change people, how do you remain so grounded?
I keep my friends and my family close to me and I stay true to myself. That’s what keeps me moving forward in the industry in general. I really stay true to who I am. I grew up with a strong mom who instilled morals and integrity. She would keep me grounded if I were to ever get beside myself, though I wouldn’t. It’s not who I am. But I love her for that, and I love my friends.
Even in my video, everyone in “Westside” is a friend or family member. Wholeheartedly, every single person in that video is either a friend or family member. Everyone who was on set – the person who did my hair, the person who did my makeup – were friends or family. When I say friends, I’m talking close friends, people I’ve known for ten years or more. I wouldn’t have been able to do that video without my community. I think that’s what you feel when you see it. It’s the representation of who I am every day. It’s very relatable because it’s real.
That’s something everyone should respect. What are your thoughts on the re-emergence of women in R&B?
I think women, in general, are powerful and strong beings so whether it’s hip-hop or R&B, I think women leading in any way is special and how it should be.
Be’n Original
