Karletté Jones, a public relations expert, has built a career helping brands craft compelling narratives and connect with their audiences. With years of experience, she takes all of her clients to new heights.
What inspired you to pursue a career in public relations, and how did you get your start in the industry?
I immediately entered the radio sector after graduating from the American Broadcasting School in 2006, which led to my first job at Service Broadcasting. After working at Service Broadcasting (KKD/K104/KRNB), I went on to work at Club Promotions, DFWiradio.com, Mortenson Broadcasting (KHVN & KGGR), and Plus Size modeling. I wanted to learn as much as I could about a variety of topics while I worked in radio, including continuity, sales, traffic, advertising, payroll, and more. After majoring in fashion merchandising at The Art Institute of Fort Worth a few years later, I developed an even deeper passion for public relations, branding, and advertising. It came naturally to me because I have always been eager to learn about the entertainment industry. I always knew at an early age that I wanted to work in radio.
We at K-Way Branding LLC are enthusiastic about storytelling and connection. A powerful desire to assist people and organizations in telling their distinct stories to the world in a genuine and powerful manner served as the impetus for pursuing a career in public relations. Building trust, establishing deep connections, and making an impression are all important aspects of public relations that go beyond media exposure. K-Way Branding LLC thrives on connecting the dots between dream and reality, whether it is a new brand making its debut or an existing company trying to reinvent itself. It is a rewarding path that sustains our creativity, connections, and ongoing development.
How do you approach building and maintaining strong relationships with clients and media outlets?
The foundation of everything we do at K-Way Branding LLC is establishing and preserving solid relationships. Our strategy is based on openness, trust, and a thorough comprehension of the objectives and requirements of our clients and media partners. We concentrate on establishing a cooperative atmosphere where communication is unrestricted with our clients. We place a high value on hearing their vision, developing strategies specifically for them, and continuously producing outcomes that support their goals. To build lasting relationships that feel more like a team effort than a business transaction, we encourage regular weekly or biweekly check-ins, candid feedback, and the celebration of victories no matter how little.
What do you see as the biggest challenges facing public relations professionals today?
We are aware that the field of public relations is changing quickly, posing serious problems that need creativity and flexibility. Navigating the fast-paced digital world is one of the most difficult tasks. Social media, round-the-clock news cycles, and new platforms make it more important than ever to react fast without sacrificing accuracy or brand integrity. It may be both thrilling and debilitating to constantly feel the need to follow trends. Developing confidence in a time of disinformation is another difficulty. Because audiences are growing increasingly doubtful, public relations practitioners need to put in more effort to make sure that every message is genuine and transparent. Building trust is a top concern because even one mistake can have long-lasting effects.
How has the rise of social media changed the way PR campaigns are planned and executed?
Social media’s ascent has completely changed the way public relations campaigns are organized and conducted, and at K-Way Branding LLC, we see this as a chance to be creative and engage audiences in fresh, engaging ways. Due to the real-time nature of social media, PR strategies now need to be flexible. While scheduled rollouts and long-term planning were key components of traditional PR, campaigns nowadays need to be flexible enough to react quickly to audience input, breaking news, and trends.
What strategies do you use to measure the effectiveness of a PR campaign?
Measuring a PR campaign’s efficacy is crucial to K-Way Branding LLC’s comprehension of its influence and guaranteeing that our clients experience measurable, identifiable outcomes. We employ a mix of qualitative and quantitative tactics based on the objectives of each campaign. Every effective measuring plan begins with well-defined goals. The number of articles, mentions, or the possible number of individuals exposed to the topic based on publishing and outlet analytics, likes, shares, comments, and saves. how frequently and how many individuals saw the content.
Website visits driven by social media content. How branded or campaign-specific hashtags perform. For campaigns with a digital focus, we use tools like Google Analytics to assess how many visitors came from PR efforts. We track how engaged users are with the client’s content. We gather direct audience feedback through surveys, polls, or client interviews to measure how the campaign influenced perceptions, brand affinity, or awareness.
How do you stay ahead of trends in an industry thatís constantly evolving?
Our commitment to being ahead of the curve in the always changing public relations sector keeps us innovative, competitive, and ready to provide our customers with exceptional outcomes. We make it a point to keep informed through continuing education by implementing continuous learning. This entails getting certified in innovative technologies, platforms, and methods in addition to participating in workshops, webinars, and industry conferences. We remain flexible when we maintain our curiosity. Keeping an eye on industry news and insights is another method to keep informed. We keep an eye on thought leaders, blogs, PR, and marketing journals to stay up to date on new tools, trends, and best practices. We can stay up to date by subscribing to websites like PRWeek, Adweek, and HubSpot.
What advice would you give to companies or individuals looking to improve their public image?
Authenticity, consistency, and a thorough awareness of how your audience views you are the first steps towards enhancing your public image. Our recommendations for businesses or people looking to improve their reputation are as follows: Be genuine and open, establish your brand identity, make relationships a priority, prioritize good communication, use social media effectively, keep an eye on and manage your online presence, highlight success stories, and—above all—be proactive rather than reactive.
It is crucial to have a strong, recognizable brand identity. Make sure your messaging is consistent with your brand voice and is clear and succinct. Share accomplishments, thoughts, and updates frequently to keep your audience interested and informed. Communicating thoughtfully increases credibility. With the right strategy and commitment, your image can become a powerful asset that inspires trust and loyalty.
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