BET has announced the launch of “Shop With BET,” a curated online marketplace showcasing Black-owned and inclusive brands, just in time for the holiday shopping season. The platform, developed in collaboration with Cistus Media, aims to connect BET’s audience with diverse products, celebrating Black founders, small businesses, and cultural inclusivity across various categories.
BET’s new marketplace aligns with the network’s commitment to equity and representation, providing a seamless, culturally resonant shopping experience. Shoppers can explore unique collections of items carefully selected to highlight innovation and diversity within the Black business community.
As part of the launch, BET will premiere exclusive content hosted by actor KJ Smith, television personality Mara S. Campo, and fashion expert Gabrielle Richards. The first episode of “Shop With BET: Where Culture Meets Commerce,” a half-hour special, is set to air Wednesday, Nov. 13, 2024, at 10 p.m. ET/CT, following the latest episode of the popular series “Tyler Perry’s Sistas.” A second episode is expected later in the season, offering viewers behind-the-scenes insights into featured brands and products.
“We’re thrilled to blend content, culture, and commerce in a way that resonates with our Black audience,” said Kimberly Paige, BET’s Executive Vice President and Chief Marketing Officer. “With the success of ‘Tyler Perry’s Sistas’ as the top-rated show for Black viewers and our robust digital platforms, the launch of Shop With BET is a natural fit. This platform reflects the values and diversity of our communities by celebrating Black-owned businesses and culturally inclusive brands.”
Cistus Media’s CEO, Candi Carter, echoed Paige’s sentiments, underscoring the platform’s role in amplifying diversity and empowering entrepreneurs. “This partnership is about more than just commerce; it’s about creating a platform that celebrates diversity and empowers our communities,” Carter said. “We are dedicated to curating an experience that reflects the richness of our culture while providing visibility and support for Black entrepreneurs.”
BET fans can gain early access to exclusive products by subscribing at ShopWithBET.com, where limited-edition collections inspired by Black culture and inclusive fashion will be available throughout the holiday season.
For updates, exclusive product drops, and a celebration of Black-owned and inclusive businesses, visit www.shopwithbet.com.
