NBA Launches I’m Why – New Chapter of This Is Why We Play Campaign

https://www.youtube.com/watch?v=UcB1hzo8Xo8 Today the NBA launches “I’m Why,” the next chapter of the global “This Is Why We Play” campaign. “I’m Why” showcases various elements of NBA basketball that make this game so special: players breaking records, mothers supporting their sons, a chance at an NBA Championship, fans cheering in the stands, employees working behind the…

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