DELEÓN Tequila made a striking return as a proud sponsor of the 56th NAACP Image Awards, an evening dedicated to celebrating trailblazers in culture and community. The star-studded event featured a glamorous red carpet, a powerful live awards ceremony, and a benefit concert honoring local heroes.
The night began with a dazzling red carpet where industry leaders and celebrities arrived in style. Among the distinguished guests were actor and comedian Affion Crockett, award-winning actress Kerry Washington, and BET CEO Scott Mills. Attendees sipped on custom DELEÓN cocktails while admiring the Bold Spirits Rise mirror—an installation that reflected the evening’s theme of empowerment and ambition.
The main event was a showcase of talent, resilience, and achievement. The ceremony featured unforgettable performances and moving speeches from some of the most influential voices in entertainment and politics. Vice President Kamala Harris delivered a compelling message on the power of representation, while actress and singer Keke Palmer captivated the audience with her presence. Kerry Washington and the Wayans family also took the stage, further emphasizing the night’s celebration of Black excellence.
Closing out the evening, Adam Blackstone and friends delivered a powerful benefit concert dedicated to firefighters, business owners, community leaders, and residents of Altadena affected by the recent Los Angeles fires. The performance served as a reminder of resilience and unity, highlighting the importance of supporting those in need.
DELEÓN Tequila’s presence at the NAACP Image Awards reinforced its commitment to celebrating culture, community, and those who push boundaries. As the night ended, the message was clear—bold spirits rise, and so do those who dare to make a difference.
