The New York native mogul, Sean “Diddy” Combs, has announced a new fashion collection arriving on September 29th.
His new line is geared towards women’s fashion through a collaboration with a favored online only retailer; Misguided.
The UK based multi-channel retailer has become a popular clothing brand amongst young-adults similar to chain stores such as Forever21 and Pretty Little Thing.
Not only is Diddy bringing American innovation across the Atlantic, but alongside him is Boston rapper Bia who was featured in the promotional visuals and has been declared the face of the new line.
The 117-piece collection will be complete with puffer jackets, oversized T-Shirts, hoodies, bodycon minidresses and accessories like bucket hats priced between $22 and $152.
Customers will be reminded of classics as the first drop will draw inspirations from the original Sean Jean collection which launched in 1998.
Tiara Cooper
