DJ Khaled atop a MAJOR Throne for first fashion campaign

dj-khaled

Rocawear, the brand rooted in culture and music, reveals today the Fall/Holiday ’16 campaign featuring record producer and social media star, DJ Khaled.

Khaled, who released his latest album, “Major Key” at the end of last month, was photographed at the Gramercy Park Hotel for the ads.

In true DJ Khaled fashion, the Rocawear fall/holiday ’16 campaign is inspired by Khaled’s larger-than-life personality and embodies his unique style through elements that exude a royal and luxurious attitude all his own.

Fans will get a behind-the-scenes look at Khaled on set via never-before-seen images and video content released in celebration of the campaign.

Additionally, DJ Khaled, known for his engaging and intimate relationship with his fans, will also be treating followers to a special surprise on Facebook Live at 6pm EST tonight in honor of his Rocawear partnership.

The Autumn collection is available now at Dillard’s, Amazon, specialty stores and Rocawear.com starting this Fall.

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