The GMC Hummer EV ‘Malibu Series’, curated by Don C and shot on location in the Santa Monica mountains, brings together a unique cast—all leaders in their own fields—to explore the capabilities of the world’s first all-electric supertruck. Titled Off-Road Beast, Immersive, Superfast, Design and Next-Gen Electric, each episode has been crafted to put the vehicle and the films’ protagonists (Don C, rapper Big Sean, boxer Ryan Garcia, designer Kelly Wearstler, and actor Angus Cloud) through their paces.
The GMC Hummer EV Pickup was revealed in Fall 2020 and has already taken the world by storm, receiving such high interest that reservations for Edition 1 were filled almost instantly in 10 minutes. With up to a GM-estimated 1,000 horsepower, 11,500 lb-ft of torque, and a 0-60mph time of approximately 3-seconds in Watts To Freedom, the HUMMER EV Edition 1 Pickup is in a class of its own.
Following his 2021 branded merchandise drop, designer, connector and curator Don C continues his relationship with GMC in a multifaceted year-long collaboration beginning with his vision for demonstrating the supertruck’s capabilities.
“My whole career and creative point of view has been centered on the revolutionary; exploring this truck’s capabilities and really getting to put it through its paces and thinking about how we can integrate such an iconic name into the forefront of culture is a dream,” said Don C of the collaboration.
“Anyone who knows me knows I love cars, and I can’t give this one a bigger compliment than, I bought one for myself. To be a part of the electric vehicle revolution through my relationship with GMC, complements my narrative on life. The GMC Hummer EV Malibu Series was my homage to many of the things I love rolled into one: nature, sports, design, music, film and speed.”
Detroit born and raised, multi-platinum and Grammy nominated artist Big Sean is featured in the Next Gen Electric episode which highlights the GMC Hummer EV’s DC Fast Charging capability, allowing it to add nearly 100 miles in 10 minutes. After unplugging, Sean heads out onto the Antelope Valley Freeway to demonstrate Super Cruise: the hands-free driver assistance feature that helps take the stress out of highway driving. Using the My Mode feature, Big Sean customizes his driving experience to suit his tastes, selecting from an array of personalizable settings. The film utilizes a fish-eye lens and wide-angle shots to encapsulate what it truly feels like to be in the driver’s seat.
“The GMC Hummer EV blew me away with its high-tech features & understated luxury. The My Mode feature just adds to the elevated driving experience as a whole.” said Big Sean
GMC Hummer EV Presents Malibu Series: NEXT GEN ELECTRIC starring Big Sean from RANAVERSE on Vimeo.
