Daijonia “Daija” Hopson’s journey is nothing short of remarkable. From navigating financial hardships to becoming the founder of Luxury Tax Pros and Luxury Credit Company, she has forged a path driven by her desire to help others achieve financial freedom. Her story is not just about success in business, but about finding strength in personal challenges and using those experiences to uplift others, especially women.
Daija’s introduction to the world of finance was personal. By the age of 22, she had acquired multiple credit cards, an American Express, and had purchased her first home. Her financial life seemed to be on track, but as she soon discovered, the ease of acquiring credit came with its own set of pitfalls. Over time, the debt piled up, leading her to file for bankruptcy. Instead of viewing this as a failure, Daija saw it as an opportunity to learn. She dedicated herself to understanding credit repair, devouring books and videos, and ultimately rebuilding her credit on her own. By 26, she had bounced back, purchasing a new home, driving a Range Rover, and once again holding an American Express card. Yet, despite these successes, financial challenges resurfaced, and she found herself filing for bankruptcy again. This time, though, she knew how to recover. Having developed a strategy, Daija not only rebuilt her own financial stability but began helping others do the same. What started as a passion for fixing her own credit grew into a business focused on helping others take control of their finances.
Her decision to establish Luxury Credit Company and later Luxury Tax Pros came from her realization that finances play a crucial role in people’s lives, especially for women seeking independence and security. With a deep understanding of how financial setbacks can affect someone’s confidence, she knew her calling was to assist people in overcoming their financial hurdles and building a stable future. The connection between credit repair and tax preparation became clear as she worked with clients, many of whom had aspirations of home ownership. To provide a full suite of services, she expanded her offerings to include tax preparation, ensuring her clients had access to the tools they needed to succeed.
As a mother, Daija faced another set of challenges after the birth of her first child. Despite the joy of motherhood, she experienced an unexpected emotional weight, one that many new mothers find difficult to express. She turned to prayer, meditation, and sought peace in her daily life to overcome the feelings that clouded her happiness. The experience was transformative and reshaped how she approached balancing her role as a mother with her growing responsibilities as an entrepreneur. Through it all, she realized that nurturing herself mentally and emotionally was as important as her business pursuits.
This understanding of self-care led Daija to her next venture—beauty. Her upcoming beauty brand, designed with women, particularly mothers, in mind, is born from her personal journey of feeling disconnected from herself after childbirth. As she began to heal internally, she sought ways to enhance her physical appearance and restore her confidence. Self-care, she discovered, wasn’t just about looking good; it was about feeling good from the inside out. She set out to create products that would not only uplift women but also remind them of the importance of prioritizing themselves. Her beauty line is designed to make women feel beautiful, confident, and empowered, with the tagline “where self-care meets beauty” serving as a reflection of her vision.
Her business expertise, however, isn’t limited to finance and beauty. As the former COO of Blakk Smoke, a tobacco-free hookah company, Daija honed her skills in problem-solving and creative thinking. Working in a high-risk industry, she frequently faced obstacles that required non-traditional solutions. Each challenge strengthened her resolve and shaped her approach to her own businesses. Daija learned that persistence and ingenuity often lead to breakthroughs, a lesson she now applies in all of her ventures.
For Daija, financial empowerment and personal confidence go hand in hand. She believes that when a woman’s finances are in order, it positively impacts how she feels about herself. It’s more than just numbers on a balance sheet; it’s about the freedom to make decisions without fear or limitation. One of her greatest joys is seeing her clients—many of whom are single mothers—walk into a dealership or apply for a home loan with the confidence of knowing they’ll be approved. That feeling, she says, is priceless.
Despite managing multiple businesses, Daija remains grounded. Her day starts with prayer and time with her children, followed by the work that drives her passion. Depending on the season, she shifts her focus to where it’s most needed, whether that’s supporting her team of tax preparers during the busy tax season or prioritizing her beauty business during the holiday rush. She knows it’s a constant juggling act but trusts that with time and the right team, balance will become easier.
Looking ahead, Daija’s ambitions are clear. She aims to scale Luxury Tax Pros by expanding her team of tax preparers across the country, while Luxury Credit Company continues to help clients achieve financial freedom. Her ultimate goal for the beauty brand is to reach women globally, spreading the message of self-care and empowerment. And with the lessons she’s learned from Blakk Smoke, she is confident in her ability to take all her businesses to the next level, aiming for success far beyond what she once envisioned.
Daijonia “Daija” Hopson is proof that setbacks don’t define you, and that with the right mindset, you can rise above any challenge. Her story is one of growth, determination, and a deep commitment to helping others achieve their best selves—both financially and personally. As she continues to expand her influence through her businesses, one thing is certain: Daija is just getting started, and the impact she will make is bound to be extraordinary.
