The Women’s National Basketball Association (WNBA) and FanDuel announced a multiyear partnership extension today, making FanDuel an Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA. The extension arrives five years after FanDuel initially partnered with the WNBA, which marked the company’s first partnership with a women’s professional sports league and the first major fantasy operator to launch a WNBA game.
The multiyear agreement outlines that FanDuel is an Official Sportsbook Partner and continues to be an Official Daily Fantasy Partner of the WNBA. FanDuel will also have the ability to leverage WNBA marks across its gaming platforms and all activations around retail and online sports betting. Furthermore, the company will also engage with fans through WNBA-themed free-to-play games.
“FanDuel has made a concerted effort to support sports equity,” said Amy Howe, CEO of FanDuel Group. “We are tangibly acting to elevate female athletes and one important way to do that is growing strategic partnerships with an organization that is the true pioneer in the space – the WNBA. This new deal allows FanDuel to build and promote a true sports ecosystem around women’s professional basketball including highlights now on FanDuel TV.
We continue to see increased interest from a broadening fanbase in the WNBA. Fans are seeking more ways to engage with our game, and FanDuel has been a great partner in growing their offering to meet that demand, as shown by our partnership renewal,” said WNBA Commissioner Cathy Engelbert. “In the seasons ahead, we look forward to building on this strong partnership and working with FanDuel to introduce increased offerings as part of our focus on new and innovative ways to drive fan engagement and enhance the fan experience.”
For the WNBA, and its loyal (and evergrowing) fan base, this is amazing news! We are all aware of the disparity between NBA and WNBA players, so it’s truly amazing to see companies, like FanDuel, commit to the League and help elevate its platform.
For more information, visit WNBA.com.
