Codebluu is a dynamic rapper and producer known for his innovative and clever beats and thought-provoking lyrics. Blending diverse musical influences, he brings a creative energy to the hip-hop scene.
Can you describe the journey of founding HartBoyz Musik Group and the significance of this venture in your music career?
Man, where do I start? It took me a while to land on something meaningful. Back in the day, the first company/ label I started was IllBluu Records. I know it’s corny, but that’s how I felt at the time. This was back in 2009. Never really got off the ground, and I dissolved it a few years later. I remember having a conversation with my friend about branding and he hit me with the line that Denzel asked Cuba Gooding in American Gangster. “See brand names. Brand names mean something.” That’s when it dawned on me. I needed something that I could build a legacy with and what better way to do that than to use my family surname? That led to the “HB” logo I currently have.
How has your multicultural upbringing from Germany to Iowa and then Atlanta influenced your musical style and creative approach?
I think my worldly foundation allowed me to be open to ideas and not be stuck on what was going on in whatever area I lived in. It also allowed me to walk comfortably in different social circles. I am able to appeal to different demographics without compromising my integrity.
What was the turning point that pushed you to pursue a career as a rapper and producer?
Well, I started rapping before I tried anything else. Sitting around the lunch table freestyling with my friends from school. It wasn’t until I was “forced” to start recording other acts on the label that I learned to love the other side of the Mic. I say forced because it’s a funny story behind it, but that’s for another interview.
However, learning the engineering side helped me understand where my vocals needed to be and improve my recording techniques over time. Production was something that I fought tooth and nail to not have to do because of my patience level. Once I dove in though, I found it made me better at rapping and engineering, more creative.
You had experiences performing with major artists like Hurricane Chris, Mike Jones, and Young Jeezy. How have these opportunities impacted your growth as an artist?
I think watching professionals always improves your game. I liken it to a hooper watching their favorite player and modeling their game after them. Imitation is the greatest form of flattery. If you pay attention to details, you will always learn something.
The setbacks you faced with label deals and projects falling throughóhow did you navigate these challenges, and what did you learn from those experiences?
Honestly, there were times where you could say that I didn’t navigate some of those. We all have moments of feeling defeated and you don’t really know what to do next. I think the main thing that helped me tighten up and get back on the ball was my kids. You know this music game takes money and time. I wouldn’t feel right taking from my household and having nothing to show for it when it’s all said and done. We don’t take losses; everything is a lesson. Those lessons allow you to make adjustments, dust off your britches, and try again with new vitality. The biggest lesson I’ve learned; the game ain’t going anywhere, heal your wounds and strike again and again until something sticks.
How has your role as a father influenced your approach to balancing family life with your music career?
That’s life, man. Balance is key in all things. The Yin and the Yang, you know? It doesn’t matter if it’s my career in IT or music, work-life balance is a must. It’s ok to have some money, but how has it helped you and your family? Are you working so much that you can’t enjoy your flowers while you can still smell them? No matter what you bring home, time is our greatest commodity. It’s tough and if I must combine the two to meet a deadline, my kids and family are in the studio with me. My oldest mixed a song for a client and they didn’t even know the difference. I’m a great teacher.
Tell us about your recent successes in sync licensing. What drew you to this avenue, and what advice would you give to aspiring producers looking to break into sync licensing?
My MPC 61 Key purchase in 2022 marked the official beginning of my production. Not only did I study various genres, but I also concentrated on understanding the fundamentals, such as chord structures, keys, and tempos. A few folks who provided a logical breakdown of the game were on YouTube, such as XJ Will and Clint University. After assimilating all that knowledge, I began experimenting with what I was doing as a rapper. I began approaching companies after I had a couple of tunes under my belt. During the first half of 2023, I secured my first placement after being refused more times than I could count! I’ve placed with a number of music libraries currently, including rock music, and movie trailers to 70s-themed adult films. If you are looking to break into sync, collaborate with others, and learn how to mix at a high level!
How do you define success in the music industry?
Like any sport, when you compete at a high level, there are risks and rewards. The rewards are your championships and your recognition. I’m trying to secure the plaques; I want the Grammy’s; hell, I even want some of the money, but the most impactful thing is the impression you leave with people. Being able to touch people’s hearts and help them through your music is priceless! I will always make music, whether I make a dollar or a dime from it.
Be’n Original
