Keren Kezia Beauty brand is rapidly establishing itself as a competitor in cosmetics and skin care. Benefiting from word-of-mouth and grassroots marketing strategies, the company is bound to succeed. We talked with Keren Kezia about history of her company and its future.
Have you always been interested in launching a beauty line?
Yes, I have planned to release a beauty brand since I was a little girl. My mother gave me a name with a deep meaning and spiritual purpose! My name means horn or child of beauty in Hebrew and I’ve always knew beauty would be a part of my life in a big way.
What separates your brand of products from your competitors?
I have a story behind each collection and each product is a reflection of my genuine creativity for beauty.
Tell us the biggest challenge you have faced since launching.
I am fortunate to say that I have not taken on any major challenges in my business. If a challenge does present itself, I will treat it as a blessing in disguise to help me make proper changes and adjustments to reach my business goals.
How have you used social media in your marketing efforts?
Presently it is more prevalent to use social media during the pandemic to reach a mass of individuals. I use Instagram as a marketing platform to engage with customers, create unique content and collaborate with influencers to reach more individuals in the beauty world.
What are some of different products you offer?
Keren Kezia Beauty offers a variety of beauty and personal care items. These items include; cosmetics, skin care, hair, nail products and accessories. We are currently rebranding and releasing all new products.
Where can our readers find more information about Keren Kezia Beauty?
You can find more information about our brand on Instagram and Facebook at @kerenkeziabeauty and our website www.kerenkeziabeauty.com.
