Fashion took center-stage here in New York as designers, models, and others celebrities journeyed here to take part in the city’s renowned Fashion Week.This year, one brand stood apart from all the rest—Tiffany Walker’s Pink Lucy.
We were fortunate to have had the chance to speak with Walker along with two members of her team—her publicist Valese Jones and creative director Bridgette Jones.
Tiffany Walker, How excited were you to have your brand Pink Lucy be a part of New York’s legendary Fashion Week?
Being a part of NYFW was a dream realized. It was an ode to the hard work, sacrifices, and God given talent that I possess. It spoke volumes to my love for fashion and ability to create apparel that is authentic to my brand.
You are known for fearlessly pushing the boundaries of contemporary fashion. From where do you draw inspiration for your line?
Wow! First let me say that I am honored that I am viewed as being a fearless risk taker because that is in the DNA of my brand.
Growing up, I was taught that there were no limits. I was taught that I could do exactly what I wanted in life as long as it was done with integrity, passion, and authenticity. I draw inspiration from the inherent need of not wanting to be like or look like everyone else. Individuality is the strongest fiber of my brand – rooted in self expression. It was ingrained in me as a child. My mother and father were both models. My father was with an agency and my mother did freelance work with Neiman Marcus as a fit model and other companies. My father was also a talented artist- his paintings and drawings were impeccable.
Growing up with these beautiful, fly, spiritual, bad asses as my parents taught me to dream and dream BIG! It taught me to have faith that defies all understanding. The type of faith that knocks doors down! I draw inspiration from my parents who are now my guardian angels because every time they stepped out; it was a LOOK! My father was dapper and my mother was a fashion plate.
I also draw inspo’ from color, shapes, architecture and people watching. I fuse my love of art and all things beautiful into every piece. I am a visionary that believes that every woman – no matter her size or shape should always be absolutely fabulous. Pink Lucy is for everybody, literally.
Pink Lucy’s showing was immensely successful, what can our readers expect from you in the immediate future?
Pink Lucy speaks to the woman that doesn’t mind standing out from the crowd. Pink Lucy is for the woman that wants to always show up and show the hell out. You can expect continued elevation and separation from the rest. Pink Lucy is high fashion on steroids mixed with apparel that celebrates the anatomy of a woman, every woman.You can expect for PINK LUCY to continue to turn up the heat and get even HAUTER!!!!!!!!!
Valese, describe the important role you play as a publicist during Fashion Week?
I have no idea where to start because it is so much. I’m a part of the process from the beginning to the end. I negotiate everything on my client’s behalf and am the buffer so that they can focus on their creative process. I have to manage multiple personalities, schedules, and make sure everybody receives their deliverables, the presenter of the show, the press and most importantly my client.
As a publicist, you do so much before, during, and after the event. What is your favorite part?
My favorite part is when my client and the presenter of the show let me know that their expectations were exceeded. It makes all the chaos worth it. Hugging Tiffany after we finished The Galentine’s Show hosted by MEFEATER Magazine and powered by Mielle Organics, was one of the top 5 moments in my career as a publicist so far. Helping my clients achieve their lifelong goals will never get old to me.
Bridgette, being the creative director, you have a great deal of responsibility. Share with us the most important task in preparation of an event of this magnitude?
The most important task is to create a detailed checklist and prioritize. As creative director, you are responsible for juggling so many aspects that it’s pivotal to ensure you map out a game plan to help stay on track, even when additional surprises are thrown your way. In addition, asking the right questions with the designer to have a better understanding of the talent’s vision to execute properly.
How do you manage to come up with fresh ideas to keep ahead of the competition?
Understanding the talent’s overall vision truly helps with creating fresh ideas. No matter the idea, it is important to stay aligned with the vision set in place. Art and culture always act as inspiration, especially from communities of color. Also, consistently looking for opportunities that communities of color do not get to experience or that need improvement gives me great inspiration as well.
Be’n Original
