Serial entrepreneur Q. Nicole, the founder of WH Farms Co., has not only taken the cannabis industry by storm, she reaches back sharing her knowledge and experience to provide a path to success for others.
As the founder of WH Farms Co., share with us what sparked your interest in the cannabis industry.
Well, before deciding to cultivate cannabis, I was definitely a patient of cannabis. I was diagnosed with delayed PTSD after I was overtaken by the trauma of losing a parent combined with the pressure of entrepreneurship. I really began to fall apart mentally & emotionally. When I was diagnosed, the doctor offered to prescribe opioids, but I chose cannabis instead and it saved my life. Fast forward, I am investing heavily in real estate and noticed the growth in the cannabis industry worldwide. So I decided to launch WH Farms Co., the #1 source for premium CBD with the intention to show others how to create income and impact in the cannabis industry.
You have aided more than 100 businesses launch or expand their product line in less than a year, what are some of the services you offer?
We were the first cannabis farm to create a Business Launch Kit – a system that offered extract, education and support to help entrepreneurs create their own cannabis product. We understood that in the middle of a pandemic, there were individuals who needed a chance to make money from home and our Kit could help them do it. It did – we have clients who have created CBD massage candles, CBD-infused sea moss gummies and other amazing wellness products.
We also have a turnkey White Label program that helps busy individuals desiring a CBD product & brand with products and services to simplify their process. In some markets, it is impossible to launch a cannabis business for less than $200K. We are showing the entrepreneurs how to launch a CBD brand and product line for less than $7,500. Big difference.
How has being diagnosed with delayed PTSD given you some perspective on the benefits of CBD products?
As a patient and avid cannabis consumer, I can speak directly to the wellness benefits. Two of the fastest ways to absorb the wellness properties of CBD is through smoking and tinctures. Daily, I use both. CBD helps with reducing anxiety and mental focus. It also strengthens my immune system and overall improves my mood. We have clients who purchase our CBD products monthly for pain relief & muscle relaxation benefits. To know that our bodies respond to this plant so well has empowered me to choose cannabis over meds that are sold over the counter and more toxic.
What would you say is the most important step in launching a CBD brand?
Guidance! This industry is unlike any industry in that there are still restrictions and barriers that are costly and hard to overcome. Challenges are presented when banking, marketing, pricing, promoting and even advertising cannabis/CBD. Knowing that you are working with a company that has successfully launched & grown a lucrative brand in the space is priceless. Our guidance helps our clients side-step pitfalls & have more successful launches.
So many Black Americans have been shut out of the now legal business of hemp related products due to pre-legalization crimes, in what ways should states and the federal government level the playing field?
So many Blacks have been shut out of marijuana related businesses because of pre-legalization crimes. The truth is that hemp being a federally legal crop and not a scheduled drug makes what we at WH Farms Co. even more valuable. We can show those who have priors how to position themselves to participate in the CBD industry using our farm as a source.
As a woman of color, were there any challenges you faced specifically due to race and gender?
We always have to demonstrate knowledge and savvy in business to be respected as women of color, but my work ethic, creativity and sincerity to show others a better way to build businesses in this industry helps me to offset challenges. Our brand is unique and the difference in working with us is the quality of education and experience we offer our clients. We have had challenges in the banking space, but through relationship building we have established partnerships that we are also able to extend to our clients.
who want to try CBD for themselves.
Are there any specific things a novice user should look for when deciding which CBD product is best for them?
We always recommend consuming lower dosages in the beginning. We call it “micro-dosing” in the industry and it is the best way to allow your body to inform you of its limit. We also recommend that those who are sensitive to small traces of THC in their bloodstream to consume CBD broad spectrum products as they are without any traces of THC. Our gummies are broad spectrum, thus THC free and are in the CBD Sample Pack on our site.
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