Keke Palmer has dropped the music video for “Afford It,” a track from her DivaGurl EP. The video is full of energy, combining bold visuals with the glamour of classic girl groups, matching the song’s playful confidence.
“Afford It,” featured in Palmer’s upcoming film One of Them Days, mixes modern pop with old-school R&B vibes. In the video, Palmer stars as Keyana, the fictional lead singer of DivaGurl, delivering a lively performance inspired by girl group icons.
“I am really excited for the world to get to experience the universe of DivaGurl and the force that is Keyana,” Palmer said. “Bringing my music to life with visuals like this has been such a thrilling opportunity to merge my creativity in music, film, and storytelling.”
The video features sharp choreography, colorful outfits, and nods to the style of groups like TLC and Destiny’s Child. Palmer also adds humor through Keyana’s over-the-top diva moments.
“Afford It” is part of Palmer’s larger DivaGurl project, which includes music, comedy, and a fictional reality show streaming on her KeyTV network.
The video highlights Palmer’s talent for combining music, fashion, and storytelling, inviting fans to dive into the world of DivaGurl. The video is available now, along with the EP and series.
