Kendrick Lamar and Apple Music have released the official trailer for the Apple Music Super Bowl LIX Halftime Show, featuring SZA as a special guest alongside Lamar’s headline performance.
The trailer, now available on YouTube, offers a preview of what promises to be an unforgettable musical spectacle.
Produced by DPS with Roc Nation and Jesse Collins as executive producers, the show will be directed by Hamish Hamilton. Roc Nation will also provide strategic entertainment advice, while creative direction for Lamar’s performance comes from pgLang.
Apple Music’s partnership with the NFL and Roc Nation aims to bring this widely watched musical event to millions worldwide. In recent years, these halftime shows have set records, with Usher’s 2024 performance becoming the most-watched in history and earning three Emmy nominations.
Apple Music, known for its vast music library and Spatial Audio experience, continues to redefine music enjoyment. For updates on the Super Bowl LIX Halftime Show and more, follow @AppleMusic on TikTok, Instagram, YouTube, and Twitter.
