It’s not often Michael Jordan appears in a brand campaign these days—despite his name still being mentioned in all the GOAT conversations. I mean, he’s barely seen on the Instagram feed of his own company, @Jumpman23!
This nostalgic campaign, however, brings back Gatorade’s iconic “Is It In You?” Tagline from the 90s and 2000s. And who better than Jordan, himself, to star in the video spot? Gatorade’s marketing team flexed all their muscles on this visual creative while utilizing MJ’s voice for narration. Appearances by Gatorade’s signature athletes—including Jayson Tatum, A’ja Wilson, Caitlin Clark, and more—we see flashes of licensed footage transition throughout the video clip.
Whether it’s the NFL, NBA, or WNBA, Gatorade has been the go-to sports drink. What better way to showcase how their brand name has become synonymous with the biggest names in sports, than this commercial spot? This video which hits all the marks, watch below.
