New York — In commemoration of the 50th anniversary of Hip Hop, Serato, the renowned audio software company, has unveiled a vibrant social campaign to pay tribute to the influential role of DJs in shaping the genre.
The campaign, which is set to resonate with both pioneers and contemporary icons of hip-hop, kicks off with a captivating DJ routine by none other than DJ Jazzy Jeff, known for his collaborations with artists like Eminem, Mac Miller, The Roots, and Will Smith. This extraordinary display of talent can be experienced on Instagram, as Serato invites the world to celebrate the artistry of DJs who’ve left an indelible mark on the world of music.
Serato’s ambitious campaign will feature a lineup of celebrated DJs who have made invaluable contributions to Hip Hop culture. These luminaries include DJ Grand Wizzard Theodore, DJ Scratch, DJ Jazzy Jay, GrandMixer DXT, and DJ Cocoa Chanelle. By showcasing the talents of these remarkable individuals, Serato aims to highlight the enduring impact of DJs on the evolution of Hip Hop.
In a move that underscores Serato’s commitment to nurturing the next generation of DJs, the campaign invites DJs of all genres and skill levels to participate. Those eager to express their appreciation for the Hip Hop DJ community can share their routines on Instagram using the hashtags #ThankYouDJs and #Serato, alongside custom HH50 badges, stickers, and filters designed for the occasion.
For a glimpse into the dynamic world of DJ Jazzy Jeff’s routine and to stay informed about the campaign’s developments, interested parties can visit the following links: here and here, respectively.
Serato’s legacy in championing DJs dates back to its inception. Following the groundbreaking release of Pitch ‘n Time, a product that revolutionized audio production with its top-tier time-stretching and pitch-shifting technology, Serato ventured into the realm of DJing. With the introduction of Serato Scratch Live, and subsequently Serato DJ Pro and Serato DJ Lite, the company transformed the DJing landscape. A pivotal moment came with the unveiling of Stems, a cutting-edge technology enabling producers to swiftly separate, isolate, and manipulate source audio into four distinct stems. Serato’s dedication to innovation reached its pinnacle with the launch of Sample 2.0, the industry’s first VST plugin seamlessly integrating robust sampling and stem-separation features into one user-friendly product.
As Serato continues to usher in new horizons for DJs and music enthusiasts alike, the 50th anniversary of Hip Hop stands as a testament to the enduring power of music and the artists who have shaped it. Join Serato in celebrating this milestone and expressing gratitude to the DJs who have paved the way for generations of music lovers worldwide.
