drake

Drake’s October’s Very Own Ranks as Most Sustainable Celebrity Brand in New Study

A new study has named October’s Very Own, the streetwear brand founded by Drake, as the most sustainable celebrity clothing label, with 73.8% of its products made from natural materials. The research, conducted by sustainable print-on-demand provider NovaTomato, analyzed the product materials of popular celebrity fashion brands to determine their environmental impact. Coming in second…

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DJ Mustard Weighs In on Drake’s Next Moves After Kendrick Lamar Feud and Grammy Wins

In a recent interview on Big Boy’s Neighborhood, DJ Mustard weighed in on Drake’s path forward following his contentious rap battle with Kendrick Lamar, recent Grammy wins, and his Super Bowl Halftime Show experience. During the interview, Mustard, 34, responded to questions about Drake’s next moves, emphasizing the importance of authenticity in music. “I kinda…

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Kendrick Lamar – Count Me Out (Official Music Video)

Editorial: Between the Lines – The Political Undertones of Kendrick vs. Drake

The ongoing rivalry between Kendrick Lamar and Drake intensified this year, highlighting their contrasting approaches to hip-hop and reflecting deeper issues within the genre and the broader cultural landscape. With Kendrick’s smash hit “Not Like Us” and surprise album GNX dropping this weekend, the divide between these two artists has never been clearer, especially as…

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Drake’s October’s Very Own Ends Use of Animal Fur Following PETA Campaign

Clothing and lifestyle brand October’s Very Own (OVO), co-founded by Drake, has announced it will stop using real animal fur in its products. The decision comes after advocacy group PETA and its supporters sent over 100,000 emails urging the company to ban fur from rabbits, coyotes, and other animals. In response to OVO’s decision, PETA…

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