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Beyoncé Unveils SirDavis Whisky, A High-End Spirit with Deep Personal Roots

Beyoncé Knowles-Carter, the 32-time Grammy award winner, has ventured into the spirits industry with a new whisky that aims to set a higher standard in the celebrity-branded alcohol market. Named SirDavis, the Japanese-style inspired whisky is a collaboration between Beyoncé and Moët Hennessy, characterized not just by a famous name on a label, but as…

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