Wear or Leave It: The Moment of Black Defiance That Changed the Fate of Sneaker Culture Forever

The sneaker industry has long been intertwined with the culture of Black defiance in the United States. Nike’s historic gamble on signing rookie NBA star Michael Jordan in 1984 was a key moment that transformed the fortunes of the company but also left an indelible mark on the broader landscape of sneakers and Black culture….

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PLC Detroit Unveils Wilson Smith III Footwear Design STU/DEO by MillerKnoll | Nike

PLC Detroit, the only design-focused Historically Black College and University (HBCU) in Detroit, recently unveiled the Wilson Smith III Footwear Design STU/DEO by MillerKnoll | Nike, a state-of-the-art design space. This initiative kicked off a $3 million investment by Nike Black Community Commitment into PLC Detroit to support aspiring designers and entrepreneurship opportunities for underrepresented…

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PLC Detroit, Nike Launch Future Sole Program to Empower Black Designers

Pensole Lewis College (PLC) Detroit, the sole design-focused Historically Black College and University (HBCU), is once again setting new standards in design education. Teaming up with global sportswear giant Nike, PLC Detroit has launched a pioneering education initiative called Future Sole | PLC powered by Nike. The aim is to combat the underrepresentation of Black…

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