Beginning on Thursday, August 27th Grammy Nominated R&B singer, songwriter, and producer Trey Songz will be making his way to several NYC and Long Island hot-spots for exclusive appearances, tastings, and bottle signings promoting his recent partnership with the award-winning, Sensual, and eXotic new “SXLiquors” brand.
With hits like “Can’t Help But Wait”, “Say Aah” and 2009’s Billboard Hot 100 smash hit “Bottoms Up”– Songz has topped the charts time and time again since his 2005 debut “I Gotta Make It”, and now with the release of 2015’s “Intermission I & II” and a Reloaded addition of 2014’s “Trigga” he’s taken this exciting partnership out on the road promoting the brand he’s called “very special, sexy, fun, and magical”!
SX Liquors– a new line of premium spirits has been rapidly expanding since announcing the partnership with Trey Songz on Valentine’s Day this year. The “S” in SX’s name stands for Sensual and the “X” comes from eXotic, and the drinks and contoured bottles from which they pour are both.
The SX spirits range includes two tequilas, two rums, and two vodkas, all made in Mexico with a variety of barrel aging and infusions giving them a unique and softer taste ideal for the female palette. SXchachacha (Featured in Songz video“Slow Motion”), is a 100% blue agave reposado tequila with a hint of honey and the exotic bite of Mexican lemons.
The full range was also recently featured in Songz new single video release “About You”.
The brand is one of the first of its kind to appeal to women, and CEO David Knight has said of the recent partnership with Songz- “Trey and SX are already proving to be a perfect combination. – Sexy, Fun, and Female focused!”
The company is engaging its core consumers through a fun campaign called #DemandSX where Trey’s fans can go on line and demand SX for their City, State and local stores – http://www.sxliquors.com/demandsx.
